By Keira Flowers
So what exactly is color theory? Color theory is a conceptual framework and is utilized to comprehend and control the interaction between colors. This includes the color wheel, psychological implications of color, and more.
Some examples of this would be complementary colors. In this case, complementary colors are colors like green and red. When looking at a color wheel, we will see that they are opposites of each other but are eye-catching, and have stark contrast.
Another example would be Analogous (comparable) colors. Colors such as green and blue shades, represent a soothing and well-balanced mood. If we look at the color wheel we can see that these colors are right next to each other, making them comparable colors.
Jude Perea talks about his favorite colors to see next to each other, “When it comes to combining I don’t know why, but purple and black are just.. Mwah!” Joanna Mendoza says her favorite combination is, “purple and blue.” I for one like warm colors such as orange and yellow, or very earthy colors like brown and green.
So why is color theory so important? Well in terms of visual appeal, people like artists, designers, and marketers can employ color in ways that are visually pleasing for their jobs. It helps the production of balanced and harmonious compositions that draw in and hold the attention of viewers.
Colors are used to transmit messages, moods, and emotions, and we can see that in many animations, movies, shows, etc. We use these to portray a certain emotion for the audience to feel what the character is feeling on screen. For example, warm colors as stated before, like orange and yellow signify enthusiasm and strength. Chilly colors such as blue or purple, can imply peace and tranquility.
This is also essential for brands and their identity. They are important when building a brand when it comes to marketing. Using colors that make sense to the company consistently in a variety of mediums contributes to the development of an identifiable and memorable brand image, to draw customers in.
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